Comments for Dan Reich http://www.danreich.com A Student - Learning, Living at the Intersection of Technology, Business, and Innovation. Mon, 19 Jul 2010 10:47:51 +0000 hourly 1 http://wordpress.org/?v=3.0.1 Comment on HOW TO: Build A Custom Website With WordPress and GoDaddy by Sonia Trevor http://www.danreich.com/2009/03/build-a-custom-website-with-wordpress-and-godaddy/comment-page-1/#comment-214 Sonia Trevor Mon, 19 Jul 2010 10:47:51 +0000 http://danreich.com/?p=191#comment-214 Wordpress really fits for GoDaddy :) I can say that GoDaddy is next to Hostgator in terms of service and support because they are always there also to answer your issues about the system that a user avail. This step by step guide is really useful and important especially on those who want to have a website on their own.<br><br>Sonia Trevor<br>Marketing Consultant of <a href="http://www.icusa.net/" rel="nofollow">Naples Web Hosting</a> Services Wordpress really fits for GoDaddy :) I can say that GoDaddy is next to Hostgator in terms of service and support because they are always there also to answer your issues about the system that a user avail. This step by step guide is really useful and important especially on those who want to have a website on their own.

Sonia Trevor
Marketing Consultant of Naples Web Hosting Services

]]> Comment on Dear Ambassadors and Respected Representatives of UW-Madison and Education by sell jewellery http://www.danreich.com/2009/03/dear-ambassadors-and-respected-representatives-of-uw-madison-and-education/comment-page-1/#comment-222 sell jewellery Fri, 02 Jul 2010 07:09:00 +0000 http://danreich.com/?p=292#comment-222 Technology and the web has much to offer when it comes to education. Now, more people, especially those who cannot afford, for whatever reason, can avail of education at their homes. Through the web, teachers, school administrators and teachers can now avail of the benefits of providing and securing education outside the school premises. With the just the internet connection, computer and money, all parties involve can create bring the school at the comfort of the student's own home. The big question behind this emerging educational trend is this: "How efficient is distance or online education?" Technology and the web has much to offer when it comes to education. Now, more people, especially those who cannot afford, for whatever reason, can avail of education at their homes. Through the web, teachers, school administrators and teachers can now avail of the benefits of providing and securing education outside the school premises. With the just the internet connection, computer and money, all parties involve can create bring the school at the comfort of the student’s own home. The big question behind this emerging educational trend is this: “How efficient is distance or online education?”

]]> Comment on “Premium Content” is the wrong name – will be called “Niche Content” by danreich http://www.danreich.com/2010/06/premium-content-is-the-wrong-name-will-be-called-niche-content/comment-page-1/#comment-211 danreich Mon, 14 Jun 2010 22:33:23 +0000 http://www.danreich.com/?p=686#comment-211 I think its less about finding the "sweet spot" and in the future, will more about finding the "sweet process" (at least for the larger media companies).<br><br>Its the reason companies like Demand Media, and AOL's new strategies are popping up. Still think there could be a better approach.<br><br>Think verisign but for content. I think its less about finding the “sweet spot” and in the future, will more about finding the “sweet process” (at least for the larger media companies).

Its the reason companies like Demand Media, and AOL's new strategies are popping up. Still think there could be a better approach.

Think verisign but for content.

]]> Comment on “Premium Content” is the wrong name – will be called “Niche Content” by James Curran http://www.danreich.com/2010/06/premium-content-is-the-wrong-name-will-be-called-niche-content/comment-page-1/#comment-209 James Curran Mon, 14 Jun 2010 21:51:41 +0000 http://www.danreich.com/?p=686#comment-209 Great post.<br><br>The thing that will keep "premium" being labeled and packaged in this manner is the fact that it is still very much edited content. Brands need to ensure their ads are next to content is appropriately filtered through a corporate screen.<br><br>The more you disaggregate it to the author level, the close you get to user generated content, which is the exact opposite of premium right now.<br><br>Looking at it from this view is why it will take so long for media planners to justify buying in this manner.<br><br>If large media companies can find that sweet spot that drills down to the personable level, but keep it edited enough for the media planners to explain to their boss that it's "premium" - they'll buy. Great post.

The thing that will keep “premium” being labeled and packaged in this manner is the fact that it is still very much edited content. Brands need to ensure their ads are next to content is appropriately filtered through a corporate screen.

The more you disaggregate it to the author level, the close you get to user generated content, which is the exact opposite of premium right now.

Looking at it from this view is why it will take so long for media planners to justify buying in this manner.

If large media companies can find that sweet spot that drills down to the personable level, but keep it edited enough for the media planners to explain to their boss that it's “premium” – they'll buy.

]]> Comment on “Premium Content” is the wrong name – will be called “Niche Content” by James Curran http://www.danreich.com/2010/06/premium-content-is-the-wrong-name-will-be-called-niche-content/comment-page-1/#comment-210 James Curran Mon, 14 Jun 2010 21:51:25 +0000 http://www.danreich.com/?p=686#comment-210 Great post.<br><br>The thing that will keep "premium" being labeled and packaged in this manner is the fact that it is still very much edited content. Brands need to ensure their ads are next to content is appropriately filtered through a corporate screen.<br><br>The more you disaggregate it to the author level, the close you get to user generated content, which is the exact opposite of premium right now.<br><br>Looking at it from this view is why it will take so long for media planners to justify buying in this manner.<br><br>If large media companies can find that sweet spot that drills down to the personable level, but keep it edited enough for the media planners to explain to their boss that it's "premium" - they'll buy. Great post.

The thing that will keep “premium” being labeled and packaged in this manner is the fact that it is still very much edited content. Brands need to ensure their ads are next to content is appropriately filtered through a corporate screen.

The more you disaggregate it to the author level, the close you get to user generated content, which is the exact opposite of premium right now.

Looking at it from this view is why it will take so long for media planners to justify buying in this manner.

If large media companies can find that sweet spot that drills down to the personable level, but keep it edited enough for the media planners to explain to their boss that it's “premium” – they'll buy.

]]> Comment on “Premium Content” is the wrong name – will be called “Niche Content” by danreich http://www.danreich.com/2010/06/premium-content-is-the-wrong-name-will-be-called-niche-content/comment-page-1/#comment-208 danreich Mon, 14 Jun 2010 20:46:46 +0000 http://www.danreich.com/?p=686#comment-208 Jim, you and I both know its only a matter of time before the current "media buyer" mindset changes...<br><br>Unfortunately, we don't know how long that will be. Jim, you and I both know its only a matter of time before the current “media buyer” mindset changes…

Unfortunately, we don't know how long that will be.

]]> Comment on “Premium Content” is the wrong name – will be called “Niche Content” by jlarrison http://www.danreich.com/2010/06/premium-content-is-the-wrong-name-will-be-called-niche-content/comment-page-1/#comment-206 jlarrison Mon, 14 Jun 2010 18:54:51 +0000 http://www.danreich.com/?p=686#comment-206 Comment on “Premium Content” is the wrong name – will be called “Niche Content” by jlarrison http://www.danreich.com/2010/06/premium-content-is-the-wrong-name-will-be-called-niche-content/comment-page-1/#comment-205 jlarrison Mon, 14 Jun 2010 18:54:51 +0000 http://www.danreich.com/?p=686#comment-205 Comment on “Premium Content” is the wrong name – will be called “Niche Content” by jlarrison http://www.danreich.com/2010/06/premium-content-is-the-wrong-name-will-be-called-niche-content/comment-page-1/#comment-207 jlarrison Mon, 14 Jun 2010 18:54:19 +0000 http://www.danreich.com/?p=686#comment-207 Dan - this is a great posting. It is amazing to see how disconnected the media buyers are from the consumers. Having spent years in consumer research, I know consumers will find the content that is relevant and is produced by people that know their areas of interest. The mid-tail of the internet is rich with high quality niche sites that are all owned and operated by category connectors, those people that actually care (live and die) about the category (or niche) that they write about. The visitors to these sites are engaged and care about what the head voice on the site is saying, but they also join in on the discussion via comments or sharing content. <br><br>I can't tell you how many media buyers are doing their customers a disservice by defining 'Premium' as the comScore top 100 sites, because they know it is safe and they know it looks good. <br><br>Well, the consumer that really cares about photography or a home workshop or a small business owner trying to save money, they all care about the content and how useful and engaging the content is. They don't care about the site design or if the site is in the comScore 100. <br><br>Media buyers need to wake up, or the brands that hire them need to take over and get back to the true brand marketing strategies that they are using offline.<br><br>Great posting! Dan – this is a great posting. It is amazing to see how disconnected the media buyers are from the consumers. Having spent years in consumer research, I know consumers will find the content that is relevant and is produced by people that know their areas of interest. The mid-tail of the internet is rich with high quality niche sites that are all owned and operated by category connectors, those people that actually care (live and die) about the category (or niche) that they write about. The visitors to these sites are engaged and care about what the head voice on the site is saying, but they also join in on the discussion via comments or sharing content.

I can't tell you how many media buyers are doing their customers a disservice by defining 'Premium' as the comScore top 100 sites, because they know it is safe and they know it looks good.

Well, the consumer that really cares about photography or a home workshop or a small business owner trying to save money, they all care about the content and how useful and engaging the content is. They don't care about the site design or if the site is in the comScore 100.

Media buyers need to wake up, or the brands that hire them need to take over and get back to the true brand marketing strategies that they are using offline.

Great posting!

]]> Comment on HOW TO: Build A Custom Website With WordPress and GoDaddy by website builder http://www.danreich.com/2009/03/build-a-custom-website-with-wordpress-and-godaddy/comment-page-1/#comment-204 website builder Sat, 12 Jun 2010 07:31:31 +0000 http://danreich.com/?p=191#comment-204 Thank you for sharing this step by step guide. This is really useful. Thank you for sharing this step by step guide. This is really useful.

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