I always knew there was something super advanced and different about the Black Eyed Peas. My first sign was when I saw them perform at Intel’s private launch party for their Core 2 Duo processor at the 2006 Consumer Electronics Show in Las Vegas (thanks to Marc Harrison – pictures below). It was the first time I ever experienced a collision of mainstream music, technology, celebrities, and media all in one room, at one major event.
Yesterday I read an article in the Rolling Stones by Chris Norris titled “40 Reasons To Be Excited About Music” and sure enough, coming in at No.1 was “The Black Eyed Peas – Will.I.Am and the Science of Global Pop Domination.”
The entire article is certainly worth a read for anyone that’s in to music, but the piece that really hit me was this…
“To Will.i.am, songs … Read More »
Things are getting tough, especially in the marketing world.
Marketers have to go way beyond conventional wisdom to drive results for their clients or personal business.
One, definitely not so new style, is what I like to think of as “F-U” Style Marketing. A style where one marketer or company completely bashes another.
I recently turned on a new NYC FM radio station 92.3 NOW FM, and about every 10 minutes I hear them bashing their competing station Z-100:
“If you listen to Z-100, you hate the Easter bunny”
“Commercial free because we don’t have to pay for Elvis Duran’s (the radio MC) hair gel”
There were some other somewhat cheesy bash-lines they had and can’t remember, but you get the point.
Are things so tough that people have to resort to dirty, guerrilla style marketing tactics? Is this just a good tactic to use anyway? I … Read More »