Category: Academia


Value of Engineering to the Entrepreneur

Posted by DanReich in Academia, Education, SpinBack. No Comments

17th June

This post originally appeared on Badger Engineers.

My company Spinback was recently acquired by Buddy Media, the largest Facebook Management Company in the world. It’s clear that my four years studying in the Wisconsin College of Engineering has played a role in that acquisition.

At the core, I’d argue that an engineering, math, or science related degree is the single best degree or use of four years in an undergraduate program, especially a program at UW – Madison. In my years in the COE, I obtained a certain skill set that has helped me succeed during and after school, and in the various businesses I was involved with including Spinback. I’m not talking about skills like designing a circuit or solving for a system of equations. I’m talking about the cliché skills we always hear about but disregard as obvious and too … Read More »


Start a Business in School

Posted by DanReich in Academia, Education, Think. 4 comments

28th December

If you are in college you should start your own business because there is no better time to do so.

When I was in college working on thecampusatlas.com I remember thinking how great it was to have the flexibility of a student and to have the resources of a college university in order to get things done. I was surrounded by exceptionally bright people from all different backgrounds and areas of expertise who were willing to provide guidance.

A friend of mine recently had success with his college endeavor and conveys a similar thought in a recent article called Deconstructing Invite Media’s success story :

“There is no better time to start a company than when you’re in school,” he said.

After all, college students don’t require a lot of money, their housing often is paid for, and their peers often are willing to hustle at all … Read More »


Interactive Advertising Video – How Online Advertising Has Evolved

9th July

I created this video a while back for one of my college classes. It’s amazing how far an industry has come in such a short period of time. Even crazier to think that it’s only getting started.

(Need to turn up the volume)


Educating youth with subject matter that matters

Posted by DanReich in Academia, Education. No Comments

9th June

A while back I wrote about the relevance (or lack their of) of the systematic approaches taken by the public school systems and large universities. I would argue that practical and relevant hands-on approaches need to be implemented to better educate the youth in such a competitive global economy. In many instances, parents recognize the need for specific types of education. In fact, one of my relatives has a tutor come to his house once a week to teach his son conversational Japanese, as his business realizes economic growth with Japanese based companies. Fred Wilson also recognizes the importance of practical education and so, in his post today he writes:

“But this year we went one step further. We got our son Josh a young teacher who came over in the evening once a week and taught him how to write … Read More »


Academia: Badger Bike

Posted by DanReich in Academia, UW - Madison. No Comments

1st May

Academia Series: Post 2

My freshman year of college, I was required to take a class called Engineering Professional Design (EPD 160). I was among a group of 35 other undergraduate engineering students (whose majors were undeclared at the time), and we were required to design and construct something for a real client.

Our client was the Department of Agriculture of the University of Wisconsin – Madison, and we were to design and fabricate something that could carry at least 300 lbs of material and soil all over the campus.

Of the 35 students, we all broke up into teams to design a potential solution. My small group came up with a hybrid model of a tandem bicycle with an extended bay and motor. This design was chosen, and I was elected project manager to supervise the construction.

Early into construction, our client decided … Read More »


Academia: Radiation in the THz range

Posted by DanReich in Academia, UW - Madison. 2 comments

28th April

With my college career coming to an end, I decided to start a series of posts entitled “Academia”. In each post, I will discuss a project or research I have been involved in.

In this first post of the series, I will briefly discuss my research in terahertz generation. In the spring of 2007, I had the distinct honor of working under Professor Leon McCaughan, a professor in the department of Electrical and Computer Engineering at the University of Wisconsin – Madison. Under his supervision, I studied the properties of:

Guided wave photonic devices and circuits
Quantum optics
Far infrared (terahertz) generation and spectrocopy
Waveguide and photonic crystal theory

More importantly, I had the opportunity to take part in one of his research projects and work along side of other extremely talented students and researchers . A description of the project:

“Terahertz (THz) radiation is of great current interest for imaging … Read More »