Comments on: Missing the Mark on Social Media http://www.danreich.com/2009/06/missing-the-mark-on-social-media/ A Student - Learning, Living at the Intersection of Business + Technolog + Innovation + Culture. Fri, 06 Jan 2012 23:44:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: huangqin http://www.danreich.com/2009/06/missing-the-mark-on-social-media/comment-page-1/#comment-66 huangqin Wed, 15 Jul 2009 11:37:59 +0000 http://danreich.com/?p=399#comment-66 <p><a href="http://www.uggsale.org/" rel="nofollow">UGG</a><br><br> <a href="http://www.uggsale.org/" rel="nofollow">UGG sale</a><br><br> <a href="http://www.uggsale.org/ugg-classic-cardy-c-2.html?zenid=94a9b7e5242b8145f6ccb73c4a28011d" rel="nofollow">Cheap UGG Boots</a><br><br> <a href="http://www.uggsale.org/ugg-classic-cardy-c-2.html?zenid=94a9b7e5242b8145f6ccb73c4a28011d" rel="nofollow">Discount UGG Boots</a><br><br> <a href="http://www.uggsale.org/ugg-classic-crochet-c-10.html" rel="nofollow">Authentic UGG Boots</a><br><br> <a href="http://www.uggsale.org/" rel="nofollow">Genuine UGG Boots</a><br><br> <a href="http://www.uggsale.org/" rel="nofollow">Origianl UGG Boots</a><br><br> <a href="http://www.uggsale.org/ugg-nightfall-c-4.html" rel="nofollow">Women's Ugg</a><br><br> <a href="http://www.uggsale.org/ugg-classic-short-c-1.html" rel="nofollow">Men's Ugg</a><br><br> <a href="http://www.uggsale.org/ugg-classic-tall-c-3.html" rel="nofollow">UGG Australia</a><br><br> <a href="http://www.uggsale.org/" rel="nofollow">UGG Store</a><br><br> <a href="http://www.uggsale.org/" rel="nofollow">UGG Official Store</a><br><br> <a href="http://www.uggsale.org/" rel="nofollow">UGG Shop</a> <br><br> <a href="http://www.uggsale.org/" rel="nofollow">UGG Online Store</a><br><br> <a href="http://www.uggsale.org/ugg-layback-slipper-c-25.html" rel="nofollow">UGG Boots</a><br><br> <a href="http://www.uggsale.org/blue-ugg-boots-5819-classic-cardy-model1010309-p-995.html" rel="nofollow">UGG Boot</a><br><br> <a href="http://www.uggsale.org/black-ugg-matala-5105-sandal-p-1010.html" rel="nofollow">UGG Sandal</a><br><br> <a href="http://www.uggsale.org/sapphire-ugg-australia-womens-gypsy-sandal-p-991.html" rel="nofollow">UGG Sandals</a><br><br> <a href="http://www.uggsale.org/black-ugg-mens-hammond-1704-p-998.html" rel="nofollow">UGG Slipper</a><br><br> <a href="http://www.uggsale.org/black-ugg-mens-layback-5114-p-1031.html" rel="nofollow">UGG Slippers</a><br><br> <a href="http://www.uggsale.org/ugg-classic-cardy-c-2.html" rel="nofollow">UGG Classic Cardy</a><br><br> <a href="http://www.uggsale.org/ugg-classic-crochet-c-10.html" rel="nofollow">UGG Classic Crochet</a><br><br> <a href="http://www.uggsale.org/ugg-classic-mini-c-6.html" rel="nofollow">UGG Classic Mini</a><br><br> <a href="http://www.uggsale.org/ugg-classic-short-c-1.html" rel="nofollow">UGG Classic Short</a><br><br> <a href="http://www.uggsale.org/ugg-classic-tall-c-3.html" rel="nofollow">UGG Classic Tall</a><br><br> <a href="http://www.uggsale.org/ugg-nightfall-c-4.html" rel="nofollow">UGG Nightfall</a><br><br> <a href="http://www.uggsale.org/ugg-ultra-short-c-7.html" rel="nofollow">UGG Ultra Short</a><br><br> <a href="http://www.uggsale.org/ugg-ultra-tall-c-8.html" rel="nofollow">UGG Ultra Tall</a><br><br> <a href="http://www.uggsale.org/ugg-tasmina-c-11.html" rel="nofollow">UGG Tasmina</a><br><br> <a href="http://www.uggsale.org/ugg-amelie-suede-c-19.html" rel="nofollow">UGG Amelie Suede</a><br><br> <a href="http://www.uggsale.org/ugg-gypsy-sandal-c-18.html" rel="nofollow">UGG Gypsy Sandal</a><br><br> <a href="http://www.uggsale.org/ugg-matala-sandal-c-22.html" rel="nofollow">Ugg Matala Sandal</a><br><br> <a href="http://www.uggsale.org/ugg-halendi-sandal-c-17.html" rel="nofollow">UGG Halendi Sandal</a><br><br> <a href="http://www.uggsale.org/ugg-hammond-slipper-c-20.html" rel="nofollow">UGG Hammond Slipper</a><br><br> <a href="http://www.uggsale.org/ugg-layback-slipper-c-25.html" rel="nofollow">UGG Layback Slipper</a><br><br> <a href="http://www.uggsale.org/ugg-napoule-sandal-c-21.html" rel="nofollow">Ugg Napoule Sandal</a><br><br> <a href="http://www.uggsale.org/ugg-persephone-sandal-c-24.html" rel="nofollow">Ugg Persephone Sandal</a><br><br> <a href="http://www.uggsale.org/ugg-skimmer-c-23.html" rel="nofollow">Ugg Skimmer<br> </a></p> UGG

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]]> By: danreich http://www.danreich.com/2009/06/missing-the-mark-on-social-media/comment-page-1/#comment-62 danreich Wed, 17 Jun 2009 13:56:50 +0000 http://danreich.com/?p=399#comment-62 Before we even consider how to use Facebook, Twitter, LinkedIn, etc for a small business, its extremely important to look at these tools for what they really are (at least relate them to something you're familiar with). Once you do that, the picture is much clearer.<br><br>For example..I could argue that...<br><br>Facebook is really a party or a social gathering. Not dissimilar from any event you've ever been to. Just happens to happen online.<br><br>Twitter is likened to a new sort of telegraph or email system. Instead of 1-1 communication (I email you, and you email me), you can send a quick, 140 character note for anyone to see (1- many communication).<br><br>LinkedIn - Like Facebook/party, but everyone is wearing a suit and tie passing out business cards and handing out resumes.<br><br>So..if you break it down first and relate it to things we are used to, its a bit easier to digest.<br><br>Now as for specifics...<br><br>Facebook - As a small business, I would create my own fan page. I would reach out to as many people as I could that were interested in my product and let them know about upcoming events, products and services. Make them a part of the conversation and a part of the company. Involve them in decisions. Get real feedback. Include them in the process.<br><br>Twitter - Entire post on that here: <a href="http://danreich.com/?p=341" rel="nofollow">http://danreich.com/?p=341</a><br><br>LinkedIn - Use the LinkedIn polls to ask questions and surveys. Ask real problems to real people and get real consumer feedback. It's very easy to build things in a vacuum, but doing can also lead to a product or service that was completely off target from what the market wanted. <br><br>In all of these examples, there is one general theme: Engage in conversation with your audience. When you do this, make sure you are doing it as a real person. I don't want to be friends with a brand or product, but I might want to be friends with THE people/person behind the brand or product.<br><br>Hope that helps. Before we even consider how to use Facebook, Twitter, LinkedIn, etc for a small business, its extremely important to look at these tools for what they really are (at least relate them to something you're familiar with). Once you do that, the picture is much clearer.

For example..I could argue that…

Facebook is really a party or a social gathering. Not dissimilar from any event you've ever been to. Just happens to happen online.

Twitter is likened to a new sort of telegraph or email system. Instead of 1-1 communication (I email you, and you email me), you can send a quick, 140 character note for anyone to see (1- many communication).

LinkedIn – Like Facebook/party, but everyone is wearing a suit and tie passing out business cards and handing out resumes.

So..if you break it down first and relate it to things we are used to, its a bit easier to digest.

Now as for specifics…

Facebook – As a small business, I would create my own fan page. I would reach out to as many people as I could that were interested in my product and let them know about upcoming events, products and services. Make them a part of the conversation and a part of the company. Involve them in decisions. Get real feedback. Include them in the process.

Twitter – Entire post on that here: http://danreich.com/?p=341

LinkedIn – Use the LinkedIn polls to ask questions and surveys. Ask real problems to real people and get real consumer feedback. It's very easy to build things in a vacuum, but doing can also lead to a product or service that was completely off target from what the market wanted.

In all of these examples, there is one general theme: Engage in conversation with your audience. When you do this, make sure you are doing it as a real person. I don't want to be friends with a brand or product, but I might want to be friends with THE people/person behind the brand or product.

Hope that helps.

]]> By: Scott http://www.danreich.com/2009/06/missing-the-mark-on-social-media/comment-page-1/#comment-61 Scott Wed, 17 Jun 2009 13:03:19 +0000 http://danreich.com/?p=399#comment-61 What would you say is the most effective way for a small business that relies heavily on customer and client relationships to use social media sites like Facebook, Twitter, Linkedin, etc...? What would you say is the most effective way for a small business that relies heavily on customer and client relationships to use social media sites like Facebook, Twitter, Linkedin, etc…?

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