Until now, Google has been trying to identify efficient advertising solutions for social media.

And rightfully so.

Social media has become the premier medium for communication and media, and over the past few years, Google has arguably become the face of the internet.

So Google figuring out the social networking issue is a logical and expected event. The only question is, what would such a solution look like?

In a recent BusinessWeek article, Heather Green discusses such a solution:

“Say there’s a group of basketball fans who spend a lot of time checking out each other’s pages. Their profiles probably indicate that they enjoy the sport. In addition, some might sign up for a Kobe Bryant fan group or leave remarks on each others’ pages about recent games they played or watched. Using today’s standard advertising methods, a company such as Nike (NKE) would pay Google … Read More »

Not in one anymore.

Consider this: This is the first time in my lifetime, as well as the lifetimes of everyone in my generation, that we are experiencing something very, very BIG (financially)…or as Warren Buffet put it…

“We are facing financial Pearl Harbor”

The real effects or magnitude of this situation are still incomprehensible to me.

Once this bailout officially goes through, which it will, the financial industry will never be the same. The private sector will never truly be private (at least not for a while), and a socialist economy will begin to take shape. 

Individuals with real ingenuity and innovation in the financial markets, along with strong ethical and moral values will spark new oppurtunities and blaze a path that will hopefully bring us back to that free market.

These heroes will most likely come from my generation, and hopefully, they will not … Read More »

Two years ago I co-founded a website specifically designed for college students. The site:

(Check out my site before continuing to read the rest of the post…or look below. You will understand why)

Today, I see the following article in :

2008 Finalists: America’s Best Young Entrepreneurs

CampusLIVE

Jeff Cassidy, 23; Boris Revsin, 22; Jared Stenquist, 23
www.campuslive.com
Amherst, Mass.

Will college students use a Web site devoted to helping them find campus services and local businesses? CampusLIVE cofounder Jared Stenquist thinks so. About a year and a half ago, the self-taught Web developer started the site as a hobby in his University of Massachusetts Amherst dorm room. When advertisers started to contact him, he took a leave of absence to develop the business.

The site can now be customized for 18 campuses around the country, including the University of Vermont, University of Connecticut, and George Mason University. … Read More »

Jonathan Zittrain defines Generativity in the following manner:

“Generativity is a system’s capacity to produce unanticipated change through unfiltered contributions from broad and varied audiences”

Jonathan Zittrain, The Future of the Internet and How to Stop It

In reality, this description somewhat defines the nature of a social networking sites. If you look at social networking sites today, users are able to participate in 3 ways, all of which contribute to the generative nature of a social network: Users are able to:

Generate self identifying content (their profile, blog, homepage)
Generate and consume bi-directional content (messaging, statuses)
Generate and consume multi-directional content (groups, discussion boards, forums)

These three methods of participation allow the internet and social networking sites to grow at the staggering rate they are today. However, as these sites grow, keeping the content organized so that it remains relevant and meaningful to the … Read More »